What you actually pay in each market
Hey Min,
Quick summary on the iPhone options. Budget is £750–£900, Pro model, 256GB — here's the honest answer:
The UK doesn't work for this budget. The cheapest Pro you can buy new in the UK is £999 (iPhone 16 Pro, discontinued and hard to find). Everything from Apple UK is over £1,000 for a Pro model. So if you want to stay under £900, buying in New York is the only real option.
My rec: iPhone 16 Pro 256GB from an NYC Apple Store — $1,197 including tax, which works out to about £891. That's £9 under the ceiling, and it gets you exactly what you need: Pro cameras, the A18 Pro chip, titanium build, and 256GB of storage. It's last year's model but it's still excellent — the 16 Pro and 17 Pro are more similar than the marketing suggests.
If you can stretch to £972, the iPhone 16 Pro Max 256GB (also NYC) is worth considering — bigger screen, noticeably better battery life, and the best camera system Apple makes at that price. The £81 extra buys a meaningful upgrade if the screen size appeals.
All prices are Apple Store in NYC (inc. 8.875% sales tax), converted at the current rate of $1 = £0.7446. No negotiation needed — Apple prices are fixed. Just walk in or order to a US address.
| Model | 🇬🇧 UK | 🇺🇸 US list | 🗽 NYC (inc. tax) | NYC in £ | UK saves vs NYC |
|---|---|---|---|---|---|
| iPhone 17 Series — available now | |||||
| iPhone 17 128GB | £799 | $799 | $870 | ≈ £648 | UK +£151 |
| iPhone 17 Pro 128GB | £1,099 | $1,099 | $1,197 | ≈ £891 | UK +£208 |
| iPhone 17 Pro Max 256GB | £1,199 | $1,199 | $1,305 | ≈ £972 | UK +£227 |
| iPhone 16 Series | |||||
| iPhone 16 128GB | £699 | $699 | $761 | ≈ £567 | UK +£132 |
| iPhone 16 Pro 128GBdiscontinued | £999 | $999 | $1,088 | ≈ £810 | UK +£189 |
| iPhone 16 Pro Max 256GBdiscontinued | £1,199 | $1,199 | $1,305 | ≈ £972 | UK +£227 |
UK prices: Apple.co.uk · US prices: Apple.com (Sep 2025 launch, MacRumors verified)
NYC tax: 4% NY state + 4.5% NYC + 0.375% MCTD = 8.875% total (electronics not exempt in NY)
iPhone 16 Pro & Pro Max discontinued at iPhone 17 launch — launch prices shown · Exchange: $1 = £0.7446 (XE, 15 Jun 2026)